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Branding With Milly J

Milly J: Posted on 07 January 2012 18:33
Hello again Milly J's Shoe readers! Milly J's Shoes (MJS) is back after a lovely restful Christmas time in Norfolk. Large roaring fires in the living room, cocktails with cocktail cherries, sugared mice and lots of warmth and love. How was yours? Ahem... now it's time for Milly J to get serious for a bit... well, moderately so, so don't despair.
 
 
Milly J's Shoe Designs' Christmas Cake. Special edition shoe sculptures and art to wear shoes for events, weddings, props, gifts, exhibitions, shop windows and businesses.
Milly J's Shoe Designs - Our Home Made Christmas Cake
 
 
 
In this post we will be covering the importance of branding. Though I will not be preaching to you about the ins and outs and what is a necessity, as this is very personal from business to business. Have you ever walked in to a boutique and really not known what was going on? Perhaps you felt a deep sense of disconnectedness or indifference, or maybe you couldn't put your finger on the lack of pulse. Or perhaps it was even down to the people hired. When forming a business, I am not the most conventional. Though, I believe that this works to my favor... as my brand isn't conventional. However, branding is extremely important. If you know yourself, your goals, your achievements and your likes and dislikes, it does become a lot easier. It's really not as daunting as one may think. Perhaps write down a list of things that makes you feel great, that remind you of your business, draw pictures, tell stories, write down big details and minute details, listen to music that sums up your business. Jot down as much as you can and make a scrap book of ideas. A book helps, as it means that you can flip through your ideas with a sense of achievement. Always review your brand and if you have a clear business model set out, review the brand to this. Don't become stuck with ideas, as your business must move with you and your times ad environments. In order to make people look at your business and go,
 
 
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Milly J's Shoes - Playing With A Brand (Make sure it's sufficiently different enough)
 
 
Where your brand may come through: The font that you use The way that you market and advertise yourself The colours and hues you use The shapes you use The psychology behind your ideas and visions The people you choose to work with (though when starting out, be careful of this, don't be too fussy) Your design structure from your website to your actual products The way you present yourself when dealing with your business The presence you have within the community (is your brand elusive or personable)? The services you offer and how you offer them
 
 
The Official Milly J's Shoe Designs' Gold Seal. Special edition shoe sculptures and art to wear shoes for events, weddings, props, gifts, exhibitions, shop windows and businesses.
Milly J's Shoe Designs - The Milly J Seal
 
 
 
There are so many more ways to utilise and develop your brand. These are just a few. But Milly J believes that if you know your brand, so will your customers and clients. Therefore, try not to get too many outside people to create the brand for you. As you know the vision better than they do. Though if you do choose to hire external help, communicate your ideas and visions effectively. Don't have people walking around with large question marks over their heads, or particularly over your products! Make sure your branding is tidy and consistent. If something tends to jump out at you and causes you to wince whilst reviewing the brand, chances are there is a problem with that particular area.
 
 
 
Until next time we meet... Are You Well Heeled?
 
 
Time♥Dedication♥Commitment♥Creativity♥Artistry♥... Made With Love
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Scrumptious Updates From Milly J

Milly J: Posted on 22 November 2011 18:00
Categories: Shoes, Design, Women, Fashion, Art, Sculptures, Special Editions,, Design, Shoes, Art, Sculpture, Art Collector, Gifts, Gift Buyers, Shops, Studio, Updates, Shoes,, Updates, art, creativity, teapot, alice in wonderland, edwardian, decadence, demure, Swan Lake, Art to wear, Emma Bridgewater,
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